{"id":35226,"date":"2026-05-20T09:32:37","date_gmt":"2026-05-20T14:32:37","guid":{"rendered":"https:\/\/panoramaciudadano.com\/?p=35226"},"modified":"2026-05-20T09:32:40","modified_gmt":"2026-05-20T14:32:40","slug":"mara-lezama-abre-mas-ventanas-de-oportunidades-a-mujeres-emprendedoras-en-foro-el-poder-de-ser-mujer","status":"publish","type":"post","link":"https:\/\/panoramaciudadano.com\/index.php\/2026\/05\/20\/mara-lezama-abre-mas-ventanas-de-oportunidades-a-mujeres-emprendedoras-en-foro-el-poder-de-ser-mujer\/","title":{"rendered":"Mara Lezama abre m\u00e1s ventanas de oportunidades a mujeres emprendedoras en foro \u201cEl Poder de Ser Mujer\u201d"},"content":{"rendered":"\n
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La gobernadora Mara Lezama Espinosa particip\u00f3 en el foro \u201cEl Poder de Ser Mujer en Quintana Roo\u201d, realizado en la Universidad An\u00e1huac, donde m\u00e1s de 700 mujeres emprendedoras se reunieron para fortalecer alianzas, ampliar sus redes de negocio y acceder a herramientas de capacitaci\u00f3n enfocadas en liderazgo, finanzas y networking.<\/p>\n\n\n\n

Durante el encuentro y con la presencia de Marlene Garayzar, CoFundadora de Stori, la Gobernadora destac\u00f3 el lanzamiento nacional y para Latinoam\u00e9rica de \u201cStori Tap\u201d, una herramienta tecnol\u00f3gica que permitir\u00e1 convertir tel\u00e9fonos celulares en terminales bancarias para realizar cobros con tarjeta.<\/p>\n\n\n\n

\u201cEste es un d\u00eda hist\u00f3rico, porque se eligi\u00f3 a las emprendedoras de Quintana Roo para este lanzamiento. Ahora las artesanas contar\u00e1n con m\u00e1s herramientas para cobrar con tarjeta y poder vender m\u00e1s; para las mujeres antes era muy dif\u00edcil acceder al sector financiero y a estas herramientas\u201d expres\u00f3 la titular del Ejecutivo.<\/p>\n\n\n\n

Marlene Garayzar, por su parte, explic\u00f3 que esta aplicaci\u00f3n tendr\u00e1 un impacto positivo en la vida de las familias y comunidades, por lo que exhort\u00f3 a no tener miedo, trabajen por su objetivo y aprendan de los errores.<\/p>\n\n\n\n

Por su parte, la Secretaria de las Mujeres, Esther Burgos Jim\u00e9nez, agradeci\u00f3 la participaci\u00f3n de todas las mujeres en el foro y las invit\u00f3 a aprovechar todas las oportunidades del programa Mujer Es Emprender, para hacer crecer su econom\u00eda y negocios.<\/p>\n\n\n\n

A trav\u00e9s de esta iniciativa, 300 emprendedoras de Quintana Roo recibir\u00e1n gratuitamente la herramienta \u201cStori Tap\u201d, con la que podr\u00e1n aceptar pagos electr\u00f3nicos sin necesidad de adquirir una terminal bancaria tradicional, adem\u00e1s de recibir los dep\u00f3sitos de sus ventas al d\u00eda siguiente directamente en sus cuentas.<\/p>\n\n\n\n

Como parte de las actividades, se instal\u00f3 un bazar con 16 stands en los que mujeres emprendedoras expusieron y comercializaron sus productos, generando espacios de promoci\u00f3n y vinculaci\u00f3n comercial.<\/p>\n\n\n\n

En el pres\u00eddium del Foro estuvieron Ver\u00f3nica Lezama Espinosa, presidenta honoraria del Sistema DIF Quintana Roo; Mar\u00eda Luisa Alc\u00e9rreca Manzanero, integrante del \u00d3rgano de Administraci\u00f3n Judicial en representaci\u00f3n Tribunal Superior de Justicia de Quintana Roo; diputada Alexa Murgu\u00eda Trujillo, presidenta de la Comisi\u00f3n de Educaci\u00f3n, Ciencia y Tecnolog\u00eda en representaci\u00f3n del Poder Legislativo; Yoani Paola Rodr\u00edguez Villegas, rectora de la Universidad An\u00e1huac Canc\u00fan; Ana Paty Peralta de la Pe\u00f1a, presidenta municipal de Benito Ju\u00e1rez; Cristina Torres G\u00f3mez, secretaria de Gobierno; Melina Cruz Villafania, CoFundadora y CEO de Chain.<\/p>\n\n\n\n

El evento cont\u00f3 tambi\u00e9n con la participaci\u00f3n de la presidenta municipal de Puerto Morelos, Blanca Merari Tziu Mu\u00f1oz; del presidente municipal de Bacalar, Jos\u00e9 Alfredo Contreras M\u00e9ndez; y del alcalde de Tulum, Diego Casta\u00f1\u00f3n Trejo, quienes se integraron el pres\u00eddium.<\/p>\n","protected":false},"excerpt":{"rendered":"

La gobernadora Mara Lezama Espinosa particip\u00f3 en el foro \u201cEl Poder de Ser Mujer en Quintana Roo\u201d, realizado en la Universidad An\u00e1huac, donde m\u00e1s de 700 mujeres emprendedoras se reunieron para fortalecer alianzas, ampliar sus redes de negocio y acceder a herramientas de capacitaci\u00f3n enfocadas en liderazgo, finanzas y networking.<\/p>\n","protected":false},"author":1,"featured_media":35231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[259],"class_list":["post-35226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cancun","tag-mara-lezama"],"yoast_head":"\nMara Lezama abre m\u00e1s ventanas de oportunidades a mujeres emprendedoras en foro \u201cEl Poder de Ser Mujer\u201d - Panorama Ciudadano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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